What is different between advertisements and sales?
Advertisement-means creating awareness about the product to the world
Sales-means make available that product in the market for using it by the consumers for an exchange of monitory value.
What is photo editing?
The photographs affecting negatively to the public sentiment and psychology should be avoided. Thus before publishing a photograph in any media it needs to be edited, whether the photo has some massage to public and should consider the public interest.
List the applications of Bluetooth.
- Bluetooth is wireless control of communication between a cell phone and a hands free headset or car kit. This is the most popular use.
- Wireless networking between PCs in a confined space and where little bandwidth is required.
- Wireless communications with PC input devices such as mouse and keyboards and output devices such as printers.
- Transfer of files between devices via OBEX.
- Transfer of contact details, calendar appointments, and reminders between devices via OBEX.
- Replacement of traditional wired serial communications in test equipment, GPS receivers and medical equipment.
- For remote controls where infrared was traditionally used
- Sending small advertisements from Bluetooth enabled advertising hoardings to other, discoverable, Bluetooth devices.
- Sending small advertisements from Bluetooth enabled advertising hoardings to other, discoverable, Bluetooth devices.
- Wireless control of a games console, Nintendo's Wii and Sony's PlayStation 3 will both use Bluetooth technology for their wireless controllers.
- Ending commands and software to the upcoming LEGO Mindstorms NXT instead of infrared
How can you use word-of-mouth as a marketing tool?
You can generate it by offering a new, good quality and unique product or service that is reasonably prices.
How can you launch a marketing campaign on a shoestring budget?
Word-of-mouth is the key.
How does one come up with professionally made marketing materials?
Have a clear vision of your target market and carefully assess the products you are offering. The advertising materials have to communicate effectively who you are and what you offer.
What is the purpose of VRRP?
Virtual Router Redundancy Protocol (VRRP) is a non-proprietary redundancy
protocol described in RFC 3768 designed to increase the availability of the default gateway servicing hosts on the same subnet. This increased reliability is achieved by advertising a "virtual router" (an abstract representation of
master and backup routers acting as a group) as a default gateway to the host(s) instead of one physical router. Two or more physical routers are then configured to stand for the virtual router, with only one doing the actual routing at any given time.
If the current physical router that is routing the data on behalf of the virtual router fails, an arrangement is made for another physical router to automatically replace it. The physical router that is currently forwarding data on behalf of the virtual router is called the master router. Physical routers standing by to take over from the master router in case something goes wrong are called backup routers.
What is the "Google click fraud"?
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud whether they like it or not.
Has Google ever incorporated in-game advertising into its ads services before approaching Adscape Media?
No. Google has not done that before.
From its total income a company spent $20000 for advertising, half of the remainder on bonuses and had $6000 left. What was the total income?
Answer is $32000
How would you involve in yourself in a book club?
Get together in a core group - It is much easier to get involved in a book club with two or three people who already have some connection. Sometimes you might find people to joining book club right away.
Set a regular meeting time - As you can imagine, it is often difficult to coordinate that many schedules. Go ahead and set a regular meeting time and date for your book club with your core group. By setting the time, you avoid playing favorites when working around schedules and are up front about what commitment is required.
Look for Advertisement a book clubs- The best advertising is often word of mouth. You could also look for a book club in other print media.
Learning about Establish ground rules - Get together with your potential book club members and learn about ground rules should include how books are chosen, who hosts, who leads discussions, and what kind of commitment is expected. If you did not set the meeting time with your core group, do that now.
What is the difference between marketing and advertising?
Advertising is paid, public, non-personal announcement of a persuasive message by an identified sponsor the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
What are the advantages of franchising a restaurant?
The advantages of franchising are-
If you get the right franchise in the right place, it can be a lucrative opportunity.
You do not have to come up with your own brand name and establish yourself from scratch. In most cases, you are relying on the franchise name to have a certain amount of awareness and a quality product that people know and want in your area.
There is help, training available to get you up, and running. Most franchises will train you to make their product and teach you how to run one of their units.
There is marketing support already in place. You will have to pay for it, but with the big name franchises, there is advertising and promotional support.
What is touch points in restaurant?
A touch point is an interaction with a potential customer. It includes literal interactions with customers, such as speaking to them when they make a phone reservation or greeting them when they walk through the restaurant door. Touch points also include high tech interactions, such as automated reservation systems and web sites. Public relations and advertising such as print ads, flyers, t-shirts with logos, coupons, and billboards are important touch points as well. The best restaurant owners will capitalize on Touch points like valet parking attendants and bussers. Often ignored Touch points are Customer Interaction with -
- Valet Parking Attendants
- Customer Interaction with bus boys
- Reservation
- Greeting guests
- Wait staff interaction /font>
What is a press release?
Press release also known as a news release is a written or recorded communication for news media for announcing something claimed as having news value.
What is a news article?
A news article is a gathering of facts written by journalist published in the news or the print media.
What is the truth involved in advertising rules which applies to advertisers?
- Advertisers should always ensure the following is kept in mind before advertising.
- Advertising must always be highly truthful non-deceptive.
- Ads should be a fair deal.
- Advertisers should always keep backups on the claims and have evidence for their advertising.
What are the evidences one should hold for the claims they get on the ads they put up?
Whenever company runs an ad it should have a reasonable basis for the claims they get, which is the evidences for the claims that they receive. These claims must be healthy and safe claims and which has a competent and scientific evidences that is evaluated by qualified people and can be reviewed, modified, and can make additions to it.
What do you if you run out of ideas for new Ad?
One should always be creative when you are in advertising field. When you are running out of ideas refer internet, forums, open source ad sense, and blogs, advanced search engine options, use various communication groups, and approach them for to get ideas.
What is the main cause for advertisement to be deceptive?
An ad is deceptive when it omits any information or contains any wrong statement. As it is likely to mislead the customers who will be reacting reasonably under various circumstances and which will help the customer to analyze and decide whether to buy or use the product.
Letter from satisfied customers are enough to substantiate claims.
No, these letters usually signifies as a healthy and safely claims which required objective claims and evaluations.
What kinds of penalties are involved against a company that runs a deceptive ad?
Penalties are considered on the nature of violation the company has done by using a deceptive ad. Usually penalties could be as follow:
- Civil penalties
- Cease and desist orders
- Consumer redress
- Monetary compensation
What makes an advertisement unfair?
If it is likely to cause a substantial injury to the customer, which consumer cannot avoid. If it not beneficial to the customer
Whichever company has offered a money back guarantee, very few people in the market claim back. Should we still have the proof to support company’s advertising claims?
Yes, Company should have the records and the proofs to support their company’s advertising claims, as it is not a substitute for substantiation.
Are there any limits on ads for alcoholic beverages can run and how they can exhibit?
The ads shown for alcoholic beverages should be very truthful to the best of the knowledge unlike other ads. In addition to these alcohol ads, contents or placement may not be directed to underage customers. Few broadcasters place additional restrictions as to when and where these alcohol ads should run.
When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the content mentioned in the catalog?
Usually people tend to repeat what other companies say about their product, which also includes the companies, which has online catalog. One should have the proper material back up the claims. Hence once should ensure that the company ad catalog is not a duplicate of the other company’s ad and the same content is not mentioned.
How do you conclude on saying who is the target audience for the ad you will release shortly?
One should determine the target audience by knowing the area of business, goal of your market research, by determining your sales demographics and hence establish a target audience. Before outlining he target audience ensure you address yourself the below questions and then conclude on the target audience.
- The product we are marketing what is the average age line of the customer.
- Which gender will be mainly interested in using our company’s products and services?
- Approximately what will be the average salary or income of the potential customers for our product?
- What will be their marital status and education qualification?
- Our product and services is a luxury item or a need in the current market.
- How will be the usage of our products?
- What should we make to draw the attention of the customers to our product?
- What is the uniqueness in our product (personalized attention? Is that Low price, easily available, accessible? Special features?)?
- Which is the special feature, which we can highlight and market?
- In general, what is the customers liking and disliking on such various range of products?
- What is the method of payment? Will it be Installment, Cash, and Credit cards?
- How can we gather information on these above areas? (newspapers, Internet, Magazines, Books, Television?
What do you know about internet Advertising?
Today Internet is one of the easiest means to advertise which in turn helps marketers to consume. There are certain rules, which have to be followed and applied as similar to other forms of advertising. Those rules will help business and consumers to maintain the internet credibility, which is a highly effective advertising medium.
How important disclaimer or disclosure does should be in ads?
The information should be presented very clearly and conspicuously so that the same will be noticed by the customer and understand the same. A very neat fine print is very important on the bottom of the print ad.
How disclaimer and disclosure does work online?
Regardless of the means of the advertisement whether printing ads or mail or online the policy of disclaimer and disclosure remains same. It must be clear and conspicuous though online advertising special guidance, which has to be followed as also few issues like pop up windows, hyperlinks, scrolling and banner ads should be looked.
What is the truth involved in advertising rules which applies to advertisers?
Advertisers should always ensure the following is kept in mind before advertising.
- Advertising must always be highly truthful and non-deceptive.
- Ads should be a fair deal.
- Advertisers should always keep backups on the claims and have evidence for their advertising.
What are the evidences one should hold for the claims they get on the ads they put up?
Whenever company runs an ad, it should have a reasonable basis for the claims they get. Which are the evidences for the claims that they receive? These claims must be healthy and safe claims and which has a competent and scientific evidences that is evaluated by qualified people and can be reviewed, modified, and can make additions to it.
What do you if you run out of ideas for new Ad?
One should always be creative when you are in advertising field. When you are running out of ideas refer internet, forums, open source ad sense, and blog, advanced search engine options, use various communication groups, and approach them for to get ideas.
What is the main cause for advertisement to be deceptive?
An ad is deceptive when it omits any information or contains any wrong statement. As it is likely to mislead the customers who will be reacting reasonably under various circumstances and which will help the customer to analyze and decide whether to buy or use the product.
Letter from satisfied customers are enough to substantiate claims.
No, these letters usually signifies as a healthy and safely claims which required objective claims and evaluations.
What kinds of penalties are involved against a company that runs a deceptive ad?
Penalties are considered on the nature of violation the company has done by using a deceptive ad. Usually penalties could be as follow:
- Civil penalties
- Cease and desist orders
- Consumer redress
- Monetary compensation
What makes an advertisement unfair?
- If it is likely to cause a substantial injury to the customer, which consumer cannot avoid.
- If it not beneficial to the customer
Do you have experience in setting up the displays?
Explain about the different types of displays you have set up during your prior advertising experience. Also, explain in brief about the best style display case you have made until now and how you were appreciated for the same.
Whichever company has offered a money back guarantee, very few people in the market claim back. Should we still have the proof to support company’s advertising claims?
Yes, Company should have the records and the proofs to support their company’s advertising claims, as it is not a substitute for substantiation.
Are there any limits on ads for alcoholic beverages can run and how they can exhibit?
The ads shown for alcoholic beverages should be very truthful to the best of the knowledge unlike other ads. In addition to these alcohol ads, contents or placement may not be directed to underage customers. Few broadcasters place additional restrictions as to when and where these alcohol ads should run.
When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the content mentioned in the catalog?
Usually people tend to repeat what other companies say about their product, which also includes the companies, which has online catalog. One should have the proper material back up the claims. Hence once should ensure that the company ad catalog is not a duplicate of the other company’s ad and the same content is not mentioned.
How do you conclude on saying who is the target audience for the ad you will release shortly?
One should determine the target audience by knowing the area of business, goal of your market research, by determining your sales demographics and hence establish a target audience. Before outlining he target audience ensure you address yourself the below questions and then conclude on the target audience.
- The product we are marketing, what is the average age line of the customer?
- Which gender will be mainly interested in using our company’s products and services?
- Approximately what will be the average salary or income of the potential customers for our product?
- What will be their marital status and education qualification?
- Our product and services is a luxury item or a need in the current market.
- How will be the usage of our products?
- What should we make to draw the attention of the customers to our product?
- What is the uniqueness in our product (Personalized attention, Low price, easily available or accessible, special features)?
- Which is the special feature, which we can highlight and market?
- In general, what is the customers liking and disliking on such various range of products?
- What is the method of payment (Installment, Cash, or Credit cards)?
- How can we gather information on these above areas (Newspapers, Internet, Magazines, Books, or Television)?
What do you know about internet Advertising?
Today Internet is one of the easiest means to advertise which in turn helps marketers to consume. There are certain rules, which have to be followed and applied as similar to other forms of advertising. Those rules will help business and consumers to maintain the internet credibility, which is a highly effective advertising medium.
How important disclaimer or disclosure does should be in ads?
The information should be presented very clearly and conspicuously so that the same will be noticed by the customer and understand the same. A very neat fine print is very important on the bottom of the print ad.
How disclaimer and disclosure does work online?
Regardless of the means of the advertisement whether printing ads or mail or online the policy of disclaimer and disclosure remains same. It must be clear and conspicuous though online advertising special guidance, which has to be followed as also few issues like pop up windows, hyperlinks, scrolling and banner ads should be looked up.
Why do you want to change your current job?
Keeping in mind, my career goals, the time has come for me to move onto the next rung of the ladder and make a mark for myself. This can be achieved in a company like this
What responsibility does a company have to make sure that Advertising prices are accurate?
In many jurisdictions, companies are legally required to charge no more than the advertised or shelf price for a product, so good pricing practices are important for both customer satisfaction and a company's bottom line.
Are there any standards governing the advertising of prices?
The same standards for truthfulness apply when companies make claims about price comparisons, "sale" prices, and the like. For more information, see the FTC's Guides against Deceptive pricing. Since many pricing issues involve local practices, you also may want to contact the attorney general's office in the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
How much of an advertised product is a retail store required to stock?
According to the FTC's Retail Food Store Rule, grocers must offer rain checks or product substitutes of comparable value when they run out of advertised items. They also can comply by ordering quantities of the item sufficient to meet reasonably anticipated demand or by disclosing in ads that items are available only in limited quantities or only at some stores. Although the specific terms of the Rule apply only to retail food stores, other companies advertising products available in limited quantity or only at some stores may want to make similar disclosures to reduce the risk of deception.
When can a company advertise a "going out of business sale"?
The short answer is, only when a store is going out of business. It would be deceptive to advertise a "going out of business sale" when a store is not going out of business. If a store in your area is advertising what looks to be a bogus "going out of business sale”, contact your state attorney general's office. The phone number is in the Consumer's Resource Handbook.
When can a company advertise that a product is "on sale"?
The same standards for truthfulness apply when a company makes advertising claims about sale prices or products being "on sale”. For more information, see the FTC's Guides against Deceptive Pricing. Since this issue often involves local practices, you may also want to contact the attorney general's office in the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
How does the FTC regulate ads for cigarettes and smokeless tobacco?
The FTC can take action if an ad for cigarettes or a smokeless tobacco product is deceptive or unfair. The FTC also enforces various federal laws requiring health warnings on print ads for cigarettes and smokeless tobacco, as well as on packaging. In addition, federal law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or other form of electronic media regulated by the Federal Communications Commission.
Who can advertise on any site?
Anyone who offers a product or service that saves time, corrals clutter, helps people be more productive, and makes life Easier -- either at work or at home. We also welcome companies that offer innovative business development solutions for Entrepreneurs -- both Professional Organizers and other business owners who visit our site looking for tools that will help them be more effective.
How does the FTC decide what cases to bring?
The FTC weighs several factors, including FTC jurisdiction. Although, the FTC has jurisdiction over ads for most products and services, Congress has given other government agencies the authority to investigate advertising by airlines, banks, insurance companies, telephone and cable companies, and companies that sell securities and commodities.
With the geographic scope of the advertising campaign, the FTC concentrates on national advertising and refers local matters to state, county or city agencies. The extent to which, an ad represents a pattern of deception, rather than an individual dispute between a consumer and a business or a dispute between two competitors.
State or local consumer protection agencies or private groups such as the Better Business Bureau (BBB) often are in a better position to resolve disputes involving local businesses or local advertising. To get the address and phone number of your state attorney generals’ office, your local consumer agency, or the nearest BBB, check your telephone directory or the Consumer's Resource Handbook. The amount of injury, to consumers' health, safety, or wallets -- that could result if consumers rely on the deceptive claim. The FTC concentrates on cases that could affect consumers' health or safety (for example, deceptive health claims for foods or over-the-counter drugs) or cases that result in widespread economic injury.
What kind of advertising claims does the FTC focus on?
The FTC pays closest attention to ads that make claims about health or safety, Such as "ABC Sunscreen will reduce the risk of skin cancer”. "ABC Water Filters remove harmful chemicals from tap water”. "ABC Chainsaw's safety latch reduces the risk of injury”. Ads that make claims that consumers would have trouble evaluating for them, such as "ABC Refrigerators will reduce your energy costs by 25%”. "ABC Gasoline decreases engine wear". "ABC Hairspray is safe for the ozone layer”. Ads that make subjective claims or claims that consumers can judge for them (for example, "ABC Cola tastes great") receive less attention from the FTC.
My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?
Yes. Offering a money-back guarantee is not a substitute for substantiation. Advertisers still must have proof to support their claims.
What kind of evidence must a company have to support the claims in its ads?
Before a company runs an ad, it has to have a "reasonable basis" for the claims. A "reasonable basis" means objective evidence that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says that it has. For example, the statement "Two out of three doctors recommend ABC Pain Reliever" which should be supported by a reliable survey to that effect.
If the ad is not specific, the FTC looks at several factors to determine what level of proof is necessary; including what experts in the field think is needed to support the claim. In most cases, ads that make health or safety claims must be supported by "competent and reliable scientific evidence" -- tests, studies, or other scientific evidence that has been evaluated by people qualified to review it. In addition, any tests or studies must be conducted using methods those experts in the field accept as accurate.
How does the FTC determine if an ad is deceptive?
The FTC looks at the ad from the point of view of the "reasonable consumer" -- the typical person looking at the ad. Rather than focusing on certain words, the FTC looks at the ad in context -- words, phrases, and pictures -- to determine what it conveys to consumers. The FTC looks at both "express" and "implied" claims. An express claim is literally made in the ad.
For example, "ABC Mouthwash prevents colds" is an express claim that the product will prevent colds. An implied claim is one made indirectly or by inference. "ABC Mouthwash kills the germs that cause colds" contains an implied claim that the product will prevent colds. Although the ad does not literally say that the product prevents colds, it would be reasonable for a consumer to conclude from the statement "kills the germs that cause colds" that the product will prevent colds.
Under the law, advertisers must have proof to back up express and implied claims that consumers would take from an ad. The FTC looks at what the ad does not say -- that is, if the failure to include information leaves consumers with a misimpression about the product. For example, if a company advertised a collection of books, it would be deceptive if the ad did not disclose that what consumers actually would receive were abridged versions of those books.
The FTC looks at whether the claim would be "material" -- that is, important to a consumer's decision to buy or use the product. Examples of material claims are representations about a product's performance, features, safety, price, or effectiveness. The FTC looks at whether the advertiser has sufficient evidence to support the claims in the ad. The law requires those advertisers have proof before the ad runs.
What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits information – that is likely to mislead consumers acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the product.
How do I know I am reaching my target audience?
To improve your ability to reach your target audience, consider using demographic, geographic, or psychographic profiles.
What factors should be considered when choosing a media vehicle?
There are six factors to consider when choosing a media plan. The factors like budget, target audience, and sales objectives.
What is more important: reach or frequency?
Both are important, you are marketing plan and sales objectives should dictate the level of each.
How to make certain that my ad will pull?
While there are creative factors that influence ad effectiveness, marketing considerations, should also be considered.
How can we evaluate the efficiency of different media?
The true evaluative tool to compare the efficiency of one medium to another is cost per thousand or CPM.
How can we learn more about, target audience?
Understanding the target customer guides us in making the right advertising decisions, from what to say to which medium to use.
How can we evaluate the effectiveness of advertising?
In order to determine the success of advertising, we must have measures in place that can determine the return of advertising investment
How can we know how much to spend on advertising?
To know how much to spend on Advertising, first we need to establish our advertising budget, and then we should set our monthly expenditures accordingly.
Which banners were the most and least effective?
Here is how the banners preformed:
3.0% - Static banner with blue underlined text
2.2% - Static banner with text and a drop down box image with submit button
1.0% - Static banner with text and the words "Click Here"
0.9% - Animated banner with a text ad 0.2% - Static banner with a text ad
I know that ezine advertising is an effective form of advertising, but can you tell me about some other advertising options?
There are many forms of advertising options in the Internet. For example, there are a number of programs referred to as "Pay Per" programs. These programs include pay-per-click, pay-per-lead, and pay-per-sale. Pay-per-click programs will enable you to advertise to your target audience and only pay for results -- you pay a set amount for each visitor that is sent to your web site. The most popular pay-per-click program is the pay-per-click Search Engines.
Pay-per-lead programs will enable you to pay only for leads. These leads may be potential customers that fill out a registration form, enter a sweepstakes, or download a free product trial. Pay-per-sales programs are simply affiliate programs. Affiliates are paid a set commission for each qualifying sale.
In addition to the above Pay-Per programs, you can purchase pay-per-click banner ads. Several companies online will place your banner within their network and charge you a set fee for each click through.
Another popular advertising technique used on the Internet is pop-windows. Although the effectiveness of pop-windows has declined (due to software programs that prevent them from loading), pop-windows can still be an effective advertising tool.
Can you tell me how to test the effectiveness of banners?
To test the effectiveness of your banners, divide the number of exposures by the number of click through. Example Formula:
100 exposures divided by 25 click through = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.
When designing advertising banners, is there a size used on the Internet?
Yes, here are the standard banner and button sizes used on the Internet.
=> Standard Banner Sizes: 468x60, 234x60, 120x240
=> Standard Button Sizes: 125x125, 120x60, 88x31
What, in your opinion, is the most effective form of Internet advertising?
In my opinion, ezine advertising is the most effective form of advertising used on the Internet. Not only is it cost-effective, but it also provides a great way to reach your target audience.
The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you are advertising. This will enable you to determine which ads are pulling the most response, and which publications are providing you with the highest response rates.
What is involved in producing a commercial?
There are as many approaches to producing commercials, as there are commercials, so the sky is the limit! Production of a typical: 30 commercial involves planning, copywriting, shooting time, editing time, design, and production of graphics, an announcer, and more. The value of production varies greatly depending on your concept, and the technical manipulations necessary to produce it.
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